8 Factors Success Stories: Santi Romero, Premier Organics
Premier Organics exemplifies every aspect of ICA’s mission, joining the ICA Portfolio in 2005 as a fast-growing, small organic food company needing strategic direction after expanding their operations into East Oakland. During the initial stages of the advising process, we became most excited that Premier Organics had built a larger vision into their business model, which demonstrated a commitment to create good jobs for the people living in the local community where they operate. Combining all of these qualities, Premier Organics captures the essence of the responsible, sustainable, job-creating business ICA seeks to assist.
Santi Cuenca-Romera, one of the Premier Organics founders, graduated from ICA’s Business Growth Strategy Series and describes how he uses the The 8 Factors Framework over and over, to adjust things, to find solutions to problems, and to design the key questions to ask around things like values, revenues, profits, strategy, values, and structure.
“We almost sold our brand to a big chain until we used the 8 Factors Course to remind us that our mission—to provide unique, healthy products like Artisan Nut Butters and to grow jobs— is stonger than our need to sell out. And we’re still on target for $8 million in sales.” – Santi Cuenca-Romero
The interaction with ICA inspired Premier Organics to not only optimize their approach as executives working together, mitigate risks, and strengthen overall organizational effectiveness, but to pay attention to the impact their business was having on the local community through quality job creation and growth.
This shift in focus and setting of priorities has lead Premier Orgnanics to become and even higher performing organization, employing 40 local residents in a 25,000 square foot facility formerly occupied by the historic Mother’s Cookies. Their leaders demonstrate care for their employees by helping them build skill sets and confidence, making them viable within their own company and in their neighborhood. Furthermore, the founders have been enthusiastic about sharing their experience and insight with other ICA Portfolio and Education Companies, illustrating their firm commitment to the ICA mission.
They are a living testimony that by focusing on your core operating disciplines, a company can truly make a difference in the lives of people living around them.