
Back to the Roots is one of ICA’s fastest growing portfolio companies, earning an array of awards and well-deserved media attention. Alejandro Velez & Nikhil Arora have developed a thriving inner city business by looking at waste as raw material, and by fostering a sense of community both in and around their company. Their passion and determination to do business in a new way are exactly what makes them the kind of “high-impact” entrepreneurs that are crucial to ICA’s model for job creation.
Turning discarded palettes into point of sales: one of the many ways BTTR uses waste as a raw material.
